Inside the report
How marketers are prioritizing GEO/AI search optimization
Marketers’ concerns around AI search measurement
Strategic approaches to win in the new landscape
How content strategies are evolving
About Semrush
Semrush is the leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, advertising, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush is headquartered in Boston and has offices in Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Munich, Limassol, Prague, Warsaw, and Yerevan.
For more information, visit www.semrush.com.
About Modus
Modus is a people-centered, tech-forward, strategic digital consultancy that helps leading organizations solve core business challenges and discover innovative opportunities. Headquartered in NYC with offices worldwide, we design, build, and market digital products and experiences that people love.
For more information, visit www.modusdigital.com.
B2B CMO Pulse 2025
The State of Generative Engine Optimization (GEO)
CMOs and digital marketing leaders today face a drastically different search environment transformed by AI. Modus Digital and Semrush surveyed 70+ B2B marketing leaders in October 2025, how they’re evolving their playbooks to stay relevant and trustworthy in the eyes of humans and machines.
85%
Of CMOs say GEO is a top priority
Key Highlights
46%
Cite measurement as their top challenge
87%
Believe SEO will evolve, not end
5
Emerging strategic playbook themes
Exclusive industry insights
Don’t chase the algorithm — chase the answer. AI search rewards the clearest, most context-rich response, not the longest guide stuffed with variations of a keyword.
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